Behavioural finance × psychology

Your money is
emotional.
A banker is telling you why.

MaskED decodes the mind behind the money — the biases, the quiet traps, but also the stories, the odd facts and the everyday moments we all recognise. Some of it exposes the system. A lot of it is just finance made genuinely interesting. No jargon, no lectures.

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Decode the trap · tap to declassify

Every line below is designed to switch off your maths.

You've read all of these before. Tap a card to reveal the exact bias it's built to trigger.

The weekly programme · Field Notes Vol. I

Seven days, seven masks.

Classified — for internal eyes only

A weekly schedule of what we decode, expose and reveal — one money-psychology layer at a time. Serious some days, seriously fun on others.

Follow the schedule on Instagram
  1. 01Mon

    Masked Mondays

    One money-behaviour bias hiding in everyday Indian financial decisions.

  2. 02Tue

    Tuesday Trap

    A case file on one psychological trap banks and insurers set for you.

  3. 03Wed

    Wednesdays at the Counter

    A banker tells you what he saw from his side of the glass.

  4. 04Thu

    Thursdays Teardown

    Autopsy of finance-system lies — one ad at a time.

  5. 05Fri

    Friday Confessionals

    One Indian's anonymous money mistake, decoded through the bias behind it.

  6. 06Sat

    Saturday People

    A recognisable Indian money-personality archetype, written with warm recognition.

  7. 07Sun

    Sunday Roundup

    A summary of the week — what we talked about, what we learnt.

Special series · off the calendar

Bare Numbers

The raw maths behind the money — no spin, no story, just the figures they'd rather you didn't add up. Dropped whenever a number deserves to be seen naked.

The numbers, undressed →
The other half

Not all of it is a warning.

Behind the masks and the case files, most of MaskED is simply finance made interesting — the stories, the trivia and the money moments everyone recognises.

📖

Money stories

The strange, human histories behind rupees, markets and manias — told like stories, not lectures.

💡

Finance facts that stick

The odd, surprising trivia you'll want to repeat at dinner — where your money habits actually came from.

🫣

Relatable money moments

The ₹10 haggle followed by a ₹2,000 impulse buy. The "I'll start SIP next month." We've all been there.

🧭

Plain-English explainers

Inflation, EMIs, insurance, credit scores — the everyday stuff, finally explained without the jargon wall.

Latest drops

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A paper-craft scene: a banker with his head in his hand at a desk, a falling market behind him, a lighthouse lit on the other side. Identity: masked · Insight: not
Who's behind the mask

A banker who got tired of watching people lose.

Years inside the system — treasury desks, credit files, restructuring rooms — taught one uncomfortable thing: most money mistakes aren't about maths. They're about the mind.

MaskED hands you the other side of the desk. Not advice, not stock tips — the behavioural patterns the industry quietly relies on, in plain English, in under three minutes.

01
Inside view

Told from within finance, not from a textbook.

02
Psychology-first

Every episode names the bias at work.

03
Anonymous

The mask stays on. The insight doesn't.

The newsletter · on Substack

Scratched Lines

The notes that don't fit in a video — longer reads on money, behaviour and what the numbers quietly admit. One email, written by hand, no spam and no sales pitch.

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